07-24-2018
LUX Products’ Regional Ad Campaign Wins Telly Award
Philadelphia, PA – July 24, 2018 –LUX Products is excited to announce that it’s LUX KONO “Convincing Husband” TV commercial was announced as a Bronze winner in the TV commercial segment of the Telly Awards. LUX creative agency, Ricochet Partners Inc, produced the advertisement. The Telly Awards honor excellence in video and television across all screens. To view the video, please visit http://luxproducts.com/videos/#kono.
The KONO Smart thermostat commercial begins with a husband putting together his list of reasons why he and his wife should purchase a KONO Smart. There’s a tongue in cheek empathy established in the spot when the husband acknowledges that the wife is the household decision maker. While the husband’s desire to own a KONO Is driven by its innovative, smart features, it’s the unique, Décor-snap covers of KONO that allows her to change the color of the thermostat to match her decorating taste that seals the deal.
“There are many reasons you should own a KONO Smart thermostat,” said Peter Charlton, CEO and Chief Creative Officer at Ricochet Partners. “The challenge in creating a clever, engaging TV spot is highlighting the one thing that will motivate a purchase. This commercial cleverly incorporates why you should buy a KONO without it feeling like the viewer is being given the bullet points off the Creative Brief. We’re proud of the work we created.”
The Telly Awards was founded in 1979 and annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
“We are excited our spot was recognized by the Telly Award committee and awarded a bronze award win,” said Rob Munin, CEO at LUX Products. “The friendliness and tone of the execution highlights our approach as a company; for our agency to have been able to capture that, we’re thrilled.”
About Ricochet Partners
Ricochet Partners is an integrated full-service agency in Portland, Oregon. Ricochet creates and shifts audience perceptions through strategically planned experiences that tell your story. Using traditional, digital, social and reality technologies, Ricochet helps you reach your audiences with impact, emotion, memorability and engagement turning impressions into preference and formative change. www.ricochetpartners.com
About LUX Products Corporation
LUX Products is an innovator in home comfort. The company continues to revolutionize how the thermostat is used in the home through innovative product design and forward-thinking mobile services. Through its rich heritage in designing and manufacturing innovative products and services, LUX leads the industry with a wide variety of superbly designed, feature-appropriate, reliable thermostats for every home and budget. With more than 100 years of experience, first delivering reliable timing devices and 30 plus years of home comfort control products, LUX is one of the largest brands of thermostats with over 16 million thermostats installed. Its products have been noted by well-regarded consumer influencers and its smart products are compatible with home automation technologies like Amazon Alexa, the Google Assistant and Apple HomeKit. To learn more about LUX Products, visit www.LUXProducts.com.
Media Contact:
Kim Miller
LUX Products Corp.
617-610-0583